Cormack Recruitment
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AI Consulting
AI Strategy & Redesign
Cormack Recruitment
GeminiReact.jsNode.jsGEOAPI
What we achieved
+ 0%
Search Engine Discoverability Surge
+ 0%
Higher-Quality Visitor Acquisition
Week 0
Discoverable on ChatGPT, Perplexity, and Gemini for recruitment queries
01Problem+
Cormack Recruitment's website which was built on Duda was holding them back. Poor search visibility, outdated design, and a clunky user experience meant they were losing both candidates and clients to more modern competitors.
What Wasn't Working
The Real Cost here was the reduced online credibility, zero generative engine presence, missed business opportunities, and the inability to scale their digital presence alongside their growing business.
What Wasn't Working
- Platform-based solutions like Duda have built-in constraints that prevent true customization and SEO optimization
- Slow performance and mobile rendering issues frustrated visitors, increasing bounce rates
- Limited ability to integrate modern recruitment tools or adapt the site as business needs evolved
- Deteriorating search rankings meant they weren't discoverable by ideal candidates and clients
The Real Cost here was the reduced online credibility, zero generative engine presence, missed business opportunities, and the inability to scale their digital presence alongside their growing business.
Discovery →
02Discovery+
What We Uncovered
Grassurn conducted a comprehensive website audit and AI benchmarking analysis to identify root causes and not just symptoms. The findings revealed multiple interconnected problems requiring a foundational rebuild, not just a cosmetic refresh.
Key Issues Identified
The Verdict
The old tech stack wasn't just outdated; it was actively preventing Cormack Recruitment from competing effectively in their market.
Grassurn conducted a comprehensive website audit and AI benchmarking analysis to identify root causes and not just symptoms. The findings revealed multiple interconnected problems requiring a foundational rebuild, not just a cosmetic refresh.
Key Issues Identified
- Technical SEO: Poor site architecture, limited meta tag control, slow load times, and mobile inconsistencies preventing search engine indexing
- AI Content Strategy: Weak keyword targeting, minimal authority-building content with zero infinite keyword tailings, zero citations and broken internal linking structure
- User Experience: Confusing navigation and unclear value propositions that didn't reflect modern recruitment workflows
- Growth Blocker: The platform itself was the constraint—preventing tool integration, rapid iteration, and business scaling
The Verdict
The old tech stack wasn't just outdated; it was actively preventing Cormack Recruitment from competing effectively in their market.
← ProblemOur Work →
03Our Work+
Moving to React JS and Node.js wasn't about using trendy tech but was about solving real business problems. Custom development gave Cormack Recruitment full control over performance, customization, and scalability that a platform solution simply cannot provide.
What We Built
The Partnership Difference
We didn't build what we thought they needed. We embedded Cormack Recruitment in every decision, ensuring the final product reflected their actual business requirements, not assumptions.
What We Built
- Modern Architecture: Flexible, performant, scalable foundation built for growth and tool integration
- SEO-First Approach: Strategic keyword targeting, technical SEO optimization (Core Web Vitals, mobile-first design, clean site architecture), and redesigned content hierarchy for improved discoverability
- Future-Ready Platform: Scalable API-driven architecture now ready for AI-powered recruitment tools and intelligent candidate management systems
The Partnership Difference
We didn't build what we thought they needed. We embedded Cormack Recruitment in every decision, ensuring the final product reflected their actual business requirements, not assumptions.
← Discovery